‘Tokyo Brand’ is new branding project by Tokyo Metropolitan Government to establish Tokyo as a powerful destination, with Tokyo 2020 and beyond in mind.
Tokyo is the centre of the world’s attention now due to Tokyo 2020.
Therefore, TMG wants to rediscover Tokyo’s appeal and communicate the Tokyo brand to the world with confidence.
As part of this project, we will hold a series of discussion events, “Tokyo Brand Meeting”. It will invite people who work in Tokyo from various fields and host a discussion to rediscover Tokyo’s appeal.
The first Meeting is titled “How much can technology make Tokyo attractive?” and will invite Seiichi Saito and Toshiyuki Inoko, both “digital creators”.
Please take part in this session on Twitter. You can do so by tweeting your response to the following questions, using the hashtag #tokyobrand. (by 15 June)
– What is Tokyo’s appeal and attractiveness in the eyes of the world?
– What needs to be done to tell the world Tokyo’s appeal and attractiveness?
– What role can technology play in telling the world Tokyo’s appeal and attractiveness?
(translated from the Japanese at TOKYO BRAND)
