Projects and Activities

CLAIR supports local governments’ economic exchange efforts with other countries through offering policy support, financial and logistical assistance with projects, and various training opportunities etc.

Public Relations

JLGC takes part in a variety of public events throughout the year to support regional promotion for Japanese prefectures. Recent events have included the annual Japan Matsuri and Hyper Japan festivals in London and the Japan-Tag in Düsseldorf. JLGC works with various Japan-related organisations, such as the Embassy of Japan, Japan External Trade Organisation (JETRO), Japan National Tourism Organisation (JNTO), Japan Foundation and Japan House London to promote UK and European links with Japan and its regions.

JLGC tent at Japan-Tag Festival Düsseldorf

JLGC puts out its stall every year, promoting Japan’s regions and giving local officials the opportunity to engage with overseas residents and gain insights into visitor perspectives, including the challenges faced by prospective visitors to Japan, a destination sometimes perceived as having language and cultural barriers.

Japan’s local governments are also more active than ever at a range of events in the UK, including the annual World Travel Market in London, the leading global event for the travel industry.