For the third year running, producers of Koshu wine will be in London this week to promote their product to UK consumers and retailers.
The event is sponsored by Koshu of Japan (KOJ), established in 2009 by 15 wine producers in Yamanashi Prefecture, with aim of marketing Koshu wines in Europe. The Koshu grape is a white varietal exclusive to Japan. In April 2010, the grape varietal was registered by the Paris-based International Organization of Vine and Wine. The registration qualified KOJ producers to use the brand name Koshu on bottle labels when they are exported to the European Union, which led to the first Koshu shipment to London in July 2010.
A Koshu Wine promotion event for buyers will be held 10:30-17:00 on 22 February at London’s Imagination Gallery, with an event for invited media on the 21st. The Koshu wine promotion trip to Europe will be attended by Seiji Onuma, Vice Governor of Yamanashi Prefecture and Atsushi Tanabe, Mayor of Koshu.
You can also read about previous Koshu promotion events in London here.
