This week, JLGC has published two case studies on how local government in Japan has used distinctiveness of place in order to revitalize local economies.
The first concerns how local governments have used regional produce and PR initiatives in order to market themselves domestically, regionally and internationally (PDF here), while the second concentrates on local areas with specific connections to manga and anime and how these can be used to assert distinctiveness of place for territorial marketing advantage (PDF here).
The themes and examples covered will be familiar to regular readers of our blog but this is the first time that they have been assembled for a readership in English. Thanks to all who contributed and commented on their development.
