We’ve now expanded our ‘Using sustainability as city branding’ case study to also include Sendai, which is using its green assets to promote economic development. The earlier case study focused on the place promotion of Kitakyushu, which is making the transition ‘from grey city to green city’ and aiming to become ‘world capital of sustainable development’. You can read them here (PDF).
Last year’s ‘Local Japan’ case studies on place promotion through pop culture and regional PR can be viewed here. You can also read other Japan-related case studies on our website.
