The latest ‘Local Japan’ case study, by Dr Thomas Jones of Meiji University, looks at the case of Toya-Usu Geopark in Toyako municipality on Hokkaido as an example of how place branding of nature assets can be used to promote sustainable tourism in Japan. You can read the case study here (PDF).
Our earlier Local Japan case studies on place promotion through pop culture, regional PR and sustainability can be viewed here. You can also read other Japan-related case studies on our website.
