Dr Keith Dinnie, senior lecturer at NHTV Breda University of Applied Sciences and Director of the Centre for Place Branding, spoke to Japanese officials at JLGC this week about Japan’s use of nation branding and cultural diplomacy to promote the country and its cities and regions around the world. Dr Dinnie has also recently written on Tokyo’s city branding for the book City Branding – Theory and Cases (Palgrave) alongside JLGC’s Andrew Stevens. JLGC holds a regular Speaker Series, where outside experts address staff from the centre and other Japanese public and academic bodies in London.
