Visitors from the City of Kobe Industrial Promotion Bureau were supported by JLGC this week when they heard from London’s promotion agency and leading exhibition and convention centre on how to better position Kobe as a leading centre in Japan for Meetings, Incentives, Conventions and Exhibitions (MICE, or business tourism). Visiting London & Partners, they were able to hear how London works in partnership between the public and private sectors to generate more economic benefit for the capital, as well as the use of social media and the web to attract and support higher visitor numbers. At ExCel London, in the Docklands enterprise zone, staff demonstrated the huge capacity halls and explained the centre’s approach towards attracting new business.
JLGC’s recent background report on the UK MICE sector can be downloaded here (PDF, Japanese).
