An article by JLGC’s Andrew Stevens has been published in the latest (April 17) edition of the Japanese public executive magazine Nikkei Glocal (‘Promoting London after Brexit’).
The article looks at the moves taken by London in the wake of Brexit, particularly around recalibrating its city promotion activities against emergent competition from other European capitals, including the recent review of the Mayor’s promotional agency London & Partners and the #LondonIsOpen campaign.
Nikkei Glocal is published by Nikkei Inc.’s Research Institute of Industry and Regional Economy and aims to foster creative regions in Japan. Its series reporting on local government initiatives outside of Japan is compiled through the cooperation of Japanese overseas agencies such as embassies, trade missions and international representatives (e.g. CLAIR).
The article was kindly translated by JLGC Director Kazuya Shima.
