Japanese cities and regions such as Tokyo, Kyoto and Okinawa, as well as the Japan National Tourism Organisation (JNTO), will again exhibit at this year’s World Travel Market. The event, held 4-7 November at London’s ExCel Exhibition Centre, will see other Japanese destinations such as Osaka and Kinosaki represented at the JNTO stand to promote their visitor economies. Osaka will also be promoting the first official International Cool Japan Awards and POP Matsuri (festival), set to take place in Osaka in March 2014.