Roland Kelts, professor at Tokyo University and columnist for the Daily Yomiuri (and former JET), spoke to Japanese officials at JLGC this week about Japan’s use of pop culture to promote the country and its interests around the world. Roland has also written recently on Tokyo’s city branding for the book City Branding – Theory and Cases (Palgrave) alongside JLGC’s Andrew Stevens. JLGC holds a regular Speaker Series, where outside experts address staff from the centre and other Japanese public and academic bodies in London.
