Our article looking at the approval of the UK’s first-ever single sector Business Improvement District (BID) has been published in the latest (September 5) edition of the Japanese public executive magazine Nikkei Glocal (‘Branding Scotland through food and drink’).
The article looks at the particular experience of East Lothian, where businesses recently approved the creation of a food and drink-focused BID in order to better brand and promote the area’s food and drink offer domestically and globally.
Nikkei Glocal is published by Nikkei Inc.’s Research Institute of Industry and Regional Economy and aims to foster creative regions in Japan. Its series reporting on local government initiatives outside of Japan is compiled through the cooperation of Japanese overseas agencies such as embassies, trade missions and international representatives (e.g. CLAIR).
It was written by JLGC’s Andrew Stevens and translated by JLGC Director Kazuya Shima.
